The goal of a startup is to learn what their customers want and will pay for, as quickly as possible. Thus, the Lean Startup business model is a novel approach to the development and innovation of new products which focuses on speedy iteration, customer insight, creative vision and sizable ambition, simultaneously. ImportantStartups need management but of the sort that is tailored to their unique needs. Startups require entrepreneurial management that is sensitive to the special circumstances of innovation.Įric Ries firmly believes that startup success is not necessarily about having a great idea but following the right processes.

Without management, though, enterprises are beset by chaos. Entrepreneurs often don’t think about establishing management structures for their enterprises, because they fear it might stifle creativity. We are living in a golden age for entrepreneurship.

In this book review, I’ll give a synopsis of the lean startup concept and its key principles/processes. It’s about developing new products or services successfully under conditions of great uncertainty, reducing wastage, and building an adaptive organization that can thrive in a rapidly changing world.Ī must read for any entrepreneur, tech or not. The Lean Startup is not just about starting a new business. ImportantIt teaches you not only how to start a tech company, but most importantly it teaches you how to think. This book has changed the entrepreneurial world. In the beginning, even the product is unknown. The founder has a vision, but where that vision will lead is uncertain. There are many unknowns when it comes to launching a startup. The book offers a systematic, scientific way for business managers to get the information they need to make fast decisions in today’s changing world. Standard business practices can be harmful to startups. A New York Times bestseller, The Lean Startup model is a global phenomenon, faithfully used by individual entrepreneurs and huge companies around the world - to astonishing results.

The lean startup book review